CMS for eCommerce: Magento

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Magento was developed by Varien, a company that developed online stores using the osCommerce CMS, and was launched in March 2008. Since June 2011, when 100% of Varien was bought by eBay, it has belonged to this company. Magento is developed in PHP on MySQL, using Zend Framework. In addition, one of its main features […]

CMS for eCommerce: Magento, PrestaShop, and Shopify

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In this series of posts I will examine and compare different eCommerce CMSs. The three CMSs that are possibly most popular right now are Magento, PrestaShop, and Shopify. These are three solutions which I know well and have worked with, and even though I may leave other promising systems out (I’m thinking of OpenCart), these […]

eCommerce: the Perfect Product Page

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The product page is one of the most important pages for any online store, as this is the page where users make the purchase decision. Thus, you should analyze your product page and optimize it as much as possible to increase sale volume and satisfy users, as a well-conceived and well-designed product page will make […]

eCommerce CMS: What Is A CMS?

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A CMS (Content Management System) is a software system to publish, edit, and change contents, as well as to modify the visual look of contents. In the case of eCommerce, the main source of contents that feeds the management system are the products for sale. In addition, you should consider some additional functionalities due to […]

eCommerce: the Perfect Home Page

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Following the purchase stage structure (attention, capture, and decision making) described in previous posts analysing the product page – the category page, the shopping cart page, and the checkout page – in this post I will take a look at the home page, which plays a key role in the attention and capture stages, while […]

LogiCommerce: Tailor-made e-Commerce, and get selling!

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I’ve recently been in contact with the people at Trilogi, a potent Spanish company specialising in the creation of online stores since 1999. There were already there when e-commerce was the future, and now that it’s the present, they have an unparalleled positioning and experience. I was able to examine their e-commerce solution, LogiCommerce, first-hand (it’s on […]

E-Commerce: the Perfect Category Page

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One of the most important pages in any e-commerce, particularly in those with a large catalogue, is the page that displays product lists. These lists usually show products that are related to each other, and the most immediate way of grouping products is by category. In a previous post on the product page we already talked […]

E-Commerce: the Perfect Shopping Cart Page

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In previous posts, we talked about the product page and the category page. This time we will talk about the shopping cart page, which plays a key role turning visits into sales in any e-commerce store. When we analysed product and category pages, we distinguished between the attention, capture, and decision stages which e-commerce users go thought. However, this approach […]

eCommerce: the Perfect Checkout Page

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Unlike the product page, the category page, and the shopping cart page, in the case of the checkout page one cannot talk only about a specific page, but about the entire checkout process. In addition, the attention, capture, and decision-making criteria do not apply to identify the key elements for the page. Once they are in the checkout page, your […]

eCommerce: the Perfect Purchase End

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In previous posts we examined the main pages that are usually found in an eCommerce websites: the home page, the category page, the shopping cart page, and the checkout page. This time we will examine the final page and the purchase confirmation and monitoring emails. Generally speaking, many of the criteria which we discussed when we spoke about […]