7 Reasons for Free Delivery in Your eCommerce Store

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I am lucky enough to talk almost every day with some of the best eCommerce managers around Europe. Most of them are medium-sized or large, and the issue of delivery costs usually arises, as many of them are considering it. There are all kinds of views, from “we will never offer free delivery because that’s […]

The Power of Retargeting

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Retargeting is like shooting ducks: you can see one in front of you but only shoot it later on, when it’s at your back. In eCommerce terms, retargeting consists in using information about your users’ behavior so that they will buy later in your store. The good thing about retargeting is that it always gives […]

The Futility of Fighting Showrooming

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Showrooming consists in going to physical shops to look at an item and then buying it on the Internet for less money. I think everyone understands what it’s about, and many of us have done it. We have already discussed the need to innovate business models because there’s a lot to do as regards ways […]