If you have an online store but don’t have a blog yet, I think you’ll find this post interesting. Perhaps you should start working on that blog and those contents, but read this post first. I think having a blog is just as important for an online store as having a payment gateway. That is, […]
Our friends at Agorapulse (a full tool to administrate your Facebook fanpage) told me about this success story in sales generation by using Facebook viralization strategies. The results of the action are amazing, particularly if you bear in mind that the cost of the action was – wait for it – zilch. But let’s take […]
Disclaimer: This post is written by Jordi Ordóñez, a BrainSINS official partner, commenting on his experience with BrainSINS integration in one of his clients. This article has not been edited, and reflects Jordi’s own views. Almost 1 months ago, I integrated BrainSINS in an eCommerce store of international scope which sells to more than 70 […]
For my next trick I will be needing 2 things: 1) you should have an online store 2) you should be aware that with no data analysis of what goes on, you’re going nowhere Having got that out of the way, in this post I will talk about the tools I use, but there are […]
If you are not familiar with niches, you should be. But we aren’t talking about roles within an ecosystem, but rather about marketing. It’s impossible (yes, impossible) to reach all the consumers in a market or industry. Unless you are Amazon or a player of that size, of course. But what normal people do is […]
Do you remember what happened to the Bad Nazi (are there any Good Nazis?) in Indiana Jones and the Last Crusade? The guy got jittery and chose a cup to drink from the sacred water and get eternal youth. What happened? He chose the wrong one. And he turned into Methuselah’s granny. Take a look […]
What should I tell you about? Focus on what you should do or what you shouldn’t? Nice dilemma. Let’s start by laying the groundwork. Content marketing (and contents) are becoming more and more important. Here’s a graph mentioned by Natzir in his Twitter account so you can get an idea of how important contents are […]
Not long ago, I read in ecommerce-news that “almost half of users would leave a purchase if the online store loads slowly”. We have all experienced this: losing our patience and leaving the home page, the product sheet, the purchase process… We pay almost €60 every month for a broadband connection. Why wait? Lost seconds […]
I would like to talk about SEO for eCommerce stores based on the Prestashop platform: both basic points and some more advanced stuff which requires changing the Presta code and installing modules. Let’s start by the beginning. 1- Define well the keywords you will be working with It’s very important to think from which side […]
I often come across purchase processes that look like a maze. The latest one was Telepizza last week. I wanted to order and pay for a pizza online because I had no cash on me and I ended up looking for an ATM and calling Sapri Pizza due to the frustration of clicking with no […]
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