What Key Points Should an eCommerce Business Control System Include?

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An eCommerce business control system is based on three main infrastructures: marketing, customer service, and the technology system. Marketing can be divided into 21 key performance indicators (KPIs)that identify the good or bad operation of the eCommerce business system. Marketing Of all the business control elements, marketing is absolutely critical to grow and achieve customer […]

Covering A Need or An Original Idea? eCommerce Entrepreneurship

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Sales must fulfill purchase needs, so it’s necessary to have a brand strategy that is strong enough to arouse those acquisition needs in consumers. Sometimes the eCommerce boom leads people to “me too” actions, but deciding what to sell should be another matter altogether. Entrepreneurship based on an idea for an eCommerce store Before you […]

The New Marketing Trend: Forecasting

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What is the power of knowing which steps your customers will take before they taken them? Forecasting is about customers’ response to promotional messages, the communication of new products, or even being able to react to loss of customer loyalty at the right time. It’s the new marketing trend. Forecasting in marketing This resource is […]

8 Key Facts of Social Commerce in Spain

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It’s clear that marketing strategies depend on the country where you are located and the local mindset. So here is an infographic about 8 key facts of Social Commerce in Spain, based on how companies in various sectors sell through the various social networks in Spain. It also shows how this sale method is seen […]

What is Mobile Commerce?

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Obviously, it brings together the terms Mobile and Commerce. The result is a variant, a sort of evolution of eCommerce, where sale is carried out by means of mobile devices. Mobile commerce Mobile Commerce started as simple advertising for discounts, new products, etc.  reaching mobile devices first by SMS and then by email and newsletters […]

Analysing Your E-Commerce ROI

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Anyone who has a website whose purpose is online selling should know that a number of steps should be taken to find whether the website is actually working, and how to improve its functionality otherwise. You should consider what you want to achieve, your business methods and strategies, and your main goals, examining the pros […]

Newsletter Experience

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Newsletters, in addition to being one of the main forms of email marketing, constitute a communication style based on purchase suggestions generated by means of the identification of tastes, which can be quite useful if you take the right approach. Newsletter Experience? Before taking this mode of e-commerce communication, you should previously obtain consumers’ authorisation, otherwise you’ll be […]

Social Gaming: Segmenting Players

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Social networks have opened the door to data engineering, particularly in order to segment current or potential targets. That’s where social gaming provides interesting personal data files. Of course, Facebook and its clever programmers have realised the possibilities of providing online games for their users in exchange for certain data, such as their age, sex, home town, whether they […]

Are Holographic Products the Future of E-Commerce?

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Science fiction has contributed great ideas to the development of technology and military weapons. But can e-commerce also make use of new ideas taken from the domain of imagination? This is the premise for holographic products in online stores. Why not? Holographic technology continues to advance at a staggering rate. If you doubt it, just […]