The problem or main barrier in eCommerce is being unable to generate purchases, and particularly recurring purchases. We are unable to make users feel the need to buy, but it’s also true that this is almost impossible in a crisis such as the current one. However, here are some times that can help you to sale in a recurring way.
Limited stock items work very well, as they generate a greater desire to buy in users. If the experience is good, users will buy that product or item when it’s in stock. Applying weekly, monthly, or daily discounts is a way to attract customers.
RATINGS AND WISHLIST
This is the eCommerce hotspot: it makes users trust the website, and generates more positive user contents and experiences. The problem arises when a user criticizes and item – but don’t worry. Bad reviews should not be deleted but rather noted to improve. When a product runs out, the wishlist helps to generate a purchase need, which will give you information about the user’s desires and you will be able increase his or her drive to return to your eCommerce store.
You should be aware of the importance of personalization in purchase to prevent users from leave your website empty-handed. This is what personalized recommendations, based on user behavior or simply the bestselling products, are for. Ultimately, you are trying to induce a customer’s purchase. If a user doesn’t buy in the end, you can try to retrieve lost shopping carts by means of email retargeting
– that is to say, a call to action that will close the purchase.