How Companies Use Gamification to Amplify Social Media

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The business world has a lot to learn from video games. Gamification is the application of game mechanics into a digital experience in order to engage users. The idea is that tapping into people’s innate desire to play games can be an extremely effective way to engage users, and convey ideas such as a brand’s […]

Types of actions based on Behavioral Targeting

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In previous posts on Behavioral Targeting we described in a practical and conceptual way how Behavioral Targeting has become an eCommerce must. Not only does it provide intelligence for online stores or marketplaces, it also understands buyers and creates a unique shopping experience. The point of Behavioral Targeting is not only that it makes it […]

Analysis tools for your online store

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For my next trick I will be needing 2 things: 1) you should have an online store 2) you should be aware that with no data analysis of what goes on, you’re going nowhere Having got that out of the way, in this post I will talk about the tools I use, but there are […]

You need 2 kinds of Breadcrumbs in eCommerce

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Breadcrumbs are frequently ignored, but they add plenty of value, both from the point of view of SEO and as regards usability. For those who are not familiar with the concept, breadcrumbs are a series of links in a website, which show the category tree followed to reach a product. For example, if you’re looking […]