Shopping Cart Page Recommendation Strategy

wrote this on There are no comments

We are getting to the end of this series of posts on product recommendation strategies for online stores. Today we will focus on one of the most critical pages: the shopping cart page. This page should achieve a balance between conversion (avoiding getting it wrong and users leaving without having purchased anything) and increasing the […]

Conversion Rate Optimization Infographic

wrote this on There are no comments

RedEye has published the report “2013 Conversion Optimization Report“, using data extracted by Econsultancy. From this report, they have extracted the main highlights and created an interesting infographic about Conversion Rate Optimization: 90% of the companies claim that CRO has become more important, and 59% consider it crucial to their digital marketing strategy 79% of […]

SEO Tips for Prestashop Stores

wrote this on There are 12 comments

I would like to talk about SEO for eCommerce stores based on the Prestashop platform: both basic points and some more advanced stuff which requires changing the Presta code and installing modules. Let’s start by the beginning. 1- Define well the keywords you will be working with It’s very important to think from which side […]

7 Reasons for Free Delivery in Your eCommerce Store

wrote this on There are no comments

I am lucky enough to talk almost every day with some of the best eCommerce managers around Europe. Most of them are medium-sized or large, and the issue of delivery costs usually arises, as many of them are considering it. There are all kinds of views, from “we will never offer free delivery because that’s […]

Essential Elements for Checkout Conversion

wrote this on There are no comments

I often come across purchase processes that look like a maze. The latest one was Telepizza last week. I wanted to order and pay for a pizza online because I had no cash on me and I ended up looking for an ATM and calling Sapri Pizza due to the frustration of clicking with no […]

The Power of Retargeting

wrote this on There are no comments

Retargeting is like shooting ducks: you can see one in front of you but only shoot it later on, when it’s at your back. In eCommerce terms, retargeting consists in using information about your users’ behavior so that they will buy later in your store. The good thing about retargeting is that it always gives […]

What Key Points Should an eCommerce Business Control System Include?

wrote this on There are no comments

An eCommerce business control system is based on three main infrastructures: marketing, customer service, and the technology system. Marketing can be divided into 21 key performance indicators (KPIs)that identify the good or bad operation of the eCommerce business system. Marketing Of all the business control elements, marketing is absolutely critical to grow and achieve customer […]

Complaints in eCommerce: I Want to Close my Account

wrote this on There are no comments

Let’s imagine that I visit a physical bookshop and pick up a book I’m very interested in. The next step is going to the cashpoint and paying for it. The transaction most often ends after I hand over my card or cash. No customer registration or de-registration, quick and easy. Now let’s imagine that I […]

Report: The 10 Best Shopping Engines Q2 2013

wrote this on There are no comments

CPCStrategy just published its “The Comparison Shopping Report: Q3 2013“, a comprehensive report about comparison shopping engines. This reports gives important information for online sellers, as it’s important to determine which comparison shopping engine will fit their goals (traffic, revenue, low cost of sale, etc.). Google Product Listing Ads continues to be the top shopping […]