Customer Acquisiton vs Retention in eCommerce #infographic

Invesp has published an infographic containing information of customer acquisition vs retention costs and revenues in eCommerce. The key highlights included in this infographic are:

  • It costs five times as much to attract a new customer than to keep an existing one
  • 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention
  • Only 40% of companies and 30% of agencies have an equal focus on acquisition and retention
  • 89% of companies see customer experience as a key factor in driving customer loyalty and retention
  • 76% of companies see CLV as an important concept for their organization
  • Only 42% of companies are able to measure Customer Lifetime Value (CLV) accurately
  • The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%
  • Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers

Customer Acquisition vs Retention in eCommerce

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