Monetate just released an infographic focused on customer experience where they explain some interesting facts:
- 97% of users said that their online experience influence whether they purchased a product or not
- 65% of users agreed that an online experience changed their opinion about a brand or product
- 89% of users that had a bad online experience switched to a competitor
- 73% of users would buy again from a retailer if they have an excellent customer experience
So customer experience is vital for our businesses and we have to take care about our customer’s user experiences.