Juniper Research has just published its last report about the mobile coupons market, which represents the intersection of two very popular markets among consumers: discount coupons and mobile phones. The actual mobile coupon market is about $5.4 billion, and according to Juniper Research, it will increase to $43 billion by 2016, which means an eightfold increase.
According to David Snow, Juniper Research analyst, and author of the report, “mobile coupons are going mainstream”. “Cost-effective mobile coupons campaigns are now within the reach of smaller retailers providing them with an easy way to drive profitable football and build customer loyalty”.
We also must consider that mobile commerce will empower mobile coupons, as more and more eretailers are launching their mobile storefronts. Mobile wallets and mobile payments, are also complimentary technologies that will help mobile coupons market grow and consolidate.