Online Shopping Personalization: Statistics and Trends #infographic

Invesp Consulting has published an infographic about ecommerce personalization and how online shoppers experience online shopping personalization. Some highlights:

  • 59% of online shoppers believe that it is easier to find interesting products on personalized ecommerce websites
  • 56% of online shoppers are more likely to return to a site that shows product recommendations
  • 53% of online shoppers believe that personalize ecommerce websites provide a better service
  • 45% of online shoppers are more likely to shop on a site that offers personalized recommendations
  • 77% of online shoppers would trust businesses more it they explained how they are using personal information
  • Personalized display ads have 10x CTR than traditional display ads

Online Personalization: Trends and Statistics; infographic

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