[Guest post by Daria Samokish] Who can tell the Category Manager how to correctly define competitors for price monitoring or what is in fact, competitive pricing analysis? We aim to raise the relaxing smile on your face [with this article] telling you how to build a pricing strategy towards competitors and grow the KPIs without […]
[Guest post by Keval Padia] Bounce rate is one of the most important metrics for any website. But for ecommerce sites, it holds special significance as it unveils the situation for each product page and customer interaction with them. It is considered as a key performance indicators or KPI that every ecommerce site needs to monitor […]
[Guest post by Chris Hickman] Having a well-built landing page can help increase a site’s rankings, traffic, conversion, among other things. Great marketing agencies understand that developing a quality landing page is necessary for both paid and organic listings. Now there are many features that go into having a successful landing page, and these are some […]
[Guest post by Paul Gosset] Unlike brick-and-mortar retail stores, E-Commerce websites do not offer the tangible experience that customers experience from retails stores. Hence, they pose additional barriers to conversion including lack of sales representatives (the human touch), trust and authority (customers cannot see the real store), and fraud and online transactions, to name a few. […]
When you think of customer loyalty, you probably think of grocery rewards cards, or airline miles. Recently, however, a new breed of digital programs has emerged from the gamification movement, injecting new life into these tried and true programs. And they are effective. In fact, customer loyalty programs are often one of the simplest ways […]
Do you remember what happened to the Bad Nazi (are there any Good Nazis?) in Indiana Jones and the Last Crusade? The guy got jittery and chose a cup to drink from the sacred water and get eternal youth. What happened? He chose the wrong one. And he turned into Methuselah’s granny. Take a look […]
An eCommerce business control system is based on three main infrastructures: marketing, customer service, and the technology system. Marketing can be divided into 21 key performance indicators (KPIs)that identify the good or bad operation of the eCommerce business system. Marketing Of all the business control elements, marketing is absolutely critical to grow and achieve customer […]
Let’s imagine that I visit a physical bookshop and pick up a book I’m very interested in. The next step is going to the cashpoint and paying for it. The transaction most often ends after I hand over my card or cash. No customer registration or de-registration, quick and easy. Now let’s imagine that I […]
What sells best? Word of mouth. Comments add a product confidence factors for visitors. If I am hesitating between two products, and product A has received one good comment (or one good rating), but product B has 10 ratings, 7 of which are good, I will buy product B due to the trustworthiness given by […]
In previous posts we examined the main pages that are usually found in an eCommerce websites: the home page, the category page, the shopping cart page, and the checkout page. This time we will examine the final page and the purchase confirmation and monitoring emails. Generally speaking, many of the criteria which we discussed when we spoke about […]
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