Cart Abandonment is one of the main concerns for any eCommerce Manager. Discover solutions, tricks and tips to decrease your cart abandonment rate
Quicksprout has published an interesting infographic about cart abandonment in eCommerce websites, focusing on how cart abandonment is affecting eCommerce businesses. On average, 68% of shopping carts are abandoned, which means that during 2014, users will abandon shopping carts with a total value of 3.17 trillion dollars. Some other interesting data from the infographic: Most […]
Many shopping carts are abandoned, and this is a shame and makes you lose money if you have an online store. This usually happens because customers start to compare prices and suddenly they change their minds. This reason may have more or less weight depending on the product: it is also frequent for customers to […]
We have discussed many aspects that have a greater or lesser impact on whether a shopping cart is abandoned in an online store. We have talked about delivery charges, the shopping process itself, the influence of price, and the registration process. Whatever you do, whether you make more or fewer efforts, shopping carts will continue […]
We are getting to the end of this series of posts on product recommendation strategies for online stores. Today we will focus on one of the most critical pages: the shopping cart page. This page should achieve a balance between conversion (avoiding getting it wrong and users leaving without having purchased anything) and increasing the […]
Let’s image a situation that everyone has experienced at some point: we go to a store to buy a pair of pants, for example. We take a look at what we find there, and see several models we like. Even before we try anything on, we look at the price, and if we think it’s […]
We’ve already said this in previous posts: registration in an online store is one of the main reasons why customers abandon their shopping carts in eCommerce. If we focus on this, there are several aspects which can be of help: Registration is compulsory to make a purchase. Customers must register before buying. Too many data […]
Shoppers abandon carts, that’s a fact that every ecommerce manager should know and manage, because abandoned carts can represent more than 90% of total generated carts in an online store. There exist several causes for shopping cart abandonment, but in this infographic we can check that 55% customers abandon their carts due to shipping costs, […]
We already said several times that most online stores focus most of their efforts and budget in traffic capture. It seems to be generally accepted that if a website’s conversion rate is 2%, increasing traffic is the best thing to increase revenues .However, sales can also be increased by improving conversion rates, and one of the best strategies […]
The purchase process in an online store is crucial in overall eCommerce global sales strategy. In the end, it’s like a traditional or offline shop. Having a great advertising campaign aimed at attracting consumers to your shop will be of little use if once they are there you don’t know how to handle them and guide them towards […]
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