Cart Abandonment: Holiday Email Retargeting Ideas

wrote this on There are no comments

[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is […]

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

wrote this on There are no comments

[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more […]

6 Ecommerce Branding Cornerstones For 2017

wrote this on There is 1 comment

[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly […]

How Security Can Boost eCommerce Conversion

wrote this on There are no comments

[Guest post by Alex Trinidad] eCommerce, or the use of the Internet for the online facilitation of trade, has gained tremendous popularity over the past couple of years. The popularity of eCommerce is commensurate to the development of technology, which gives a favorable environment for online shops to prosper. eCommerce is also very suitable for the […]

How Videos have Transformed the Essence of Product Websites

wrote this on There are 2 comments

[Guest post by Anurag Gupta] Ecommerce websites have evolved exponentially in sync of the ever-changing whims and needs of the customers. The rise in the connectivity has ceaselessly facilitated the automation of marketing processes and businesses are analyzing real-time data to figure out effective ways to engage each individual customer. Gone the days of blatant cold […]

10 Digital Marketing Principals for Woo-Commerce

wrote this on There are 2 comments

[Guest post by Kristina Petrick] Finalized WordPress as your next website platform and want to take it to the next level? WooCommerce is a fastly growing group of passionate team members committed to creating the ultimate WordPress toolkit that can produce a website that hardly resembles a packaged template design with elevated digital marketing capabilities. Founded […]