Customer Retention

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With the continuous appearance of new online businesses, having a clear customer retention policy becomes increasingly necessary if you want to increase and maintain a growth policy. These are some useful strategies to do so: The customer service is a constantly evolving process. Keep up to date as regards technology and your users’ tastes and concerns. […]

E-commerce Usability: Checkout

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There is much talk about usability and “user experience” in e-commerce, but they are always global concepts that can lead to ambiguities. Let’s focus today on some basic points about the process of “Checkout” of our shop: 1. Do not force the customer to register during the”checkout”. If he/she goes there, it is assumed he wants to finish the purchase. Anything not related to that is noise, and could make the customer to leave without paying. 2. Do not wait for the last step […]