[Guest post by Mary Ade] That email marketing works is not contestable. You just may want to take your performance a notch higher and that is where this article comes in. It discusses data-backed strategies for getting more value from your email campaigns. Read for more. 1.- 53% of emails are opened on mobile. You’re better […]
[Guest post by Amy Watson] We want uniqueness in everything we do, we give and we own, right from clothes we wear to gifts we give. Smart eCommerce owners understand this gap and started offering online product personalization tool where customers can personalize their products by their own. For an example, what happens when you give […]
Up-selling and cross-selling are not new concepts, in fact they are common tactics among traditional retailers. But most digital business seems to do not take care of cross-selling and up-selling techniques so they can be loosing revenues. In this nice infographic by QuickSprout we can analyze how cross-selling and up-selling can be used to improve […]
We continue with our guide to encouraging users to register. In my previous article I focused on Usability and on the time and place where you should ask users for their data. Today I will discuss other important issues to obtain more user emails. Offer them something special Why should I want to register or […]
It’s not easy for a video game to be successful. To create an engaging experience that not only persuades users to spend upwards of $60 per game, but also entices them to spend hours of their time is a truly impressive undertaking. To get it right, a myriad of elements must be fine-tuned and adjusted […]
We continue with our series of posts about marketing techniques for eCommerce. Today we will be looking at dashboards. A suitable dashboard should bring together the information that enables the people to whom it is aimed to quickly reach conclusions about trends in the company data. To do so, analysts must have a precise idea […]
Last week we published an article in Hubspot regarding email marketing personalization. In this article, we explain why personalization is critical for eCommerce websites, how personalize email newsletters and transactional emails, and the main benefits you can expect from that strategies. Hope you enjoy the article.
In a previous post we examined in more depth the kinds of behavior that are interesting to segment users. Thanks to segmentation based on user behavior, we are able to establish groups of users with similar interests, something that cannot be achieved by means of segmentation based on demographic data, which falls into the trap […]
Invesp Consulting has published an infographic about ecommerce personalization and how online shoppers experience online shopping personalization. Some highlights: 59% of online shoppers believe that it is easier to find interesting products on personalized ecommerce websites 56% of online shoppers are more likely to return to a site that shows product recommendations 53% of online […]
We have prepared this infographic about the role of personalization in Electronic Commerce. According to several studies and reports, personalization is one of the key components to boost sales and improve customer experience in ecommerce sites.