Channels and supports that can be used in Behavioral Targeting

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Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in […]

The Importance of Segmentation in Marketing Campaigns

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Market segmentation is a concept that anyone who works in marketing should be clear about. However, when we examine how online stores work, it seems that the concept of segmentation has not been absorbed when it comes to carry out marketing actions, either via email or in other channels. To realise this, just subscribe to the newsletter for any online […]