How to automate more of your marketing

wrote this on There is 1 comment

[Guest post by Jilly Badanes from Viraltag] Anyone running a small business typically has a to-do list much longer than anyone could accomplish in a day. So how can you get ahead without sacrificing quality? The answer is by finding opportunities to save time with automation and outsourcing. Marketing automation means using tools and services to […]

Social Media Shopping Statistics 2015 #infographic

wrote this on There are 2 comments

Social Shopping, or Social Commerce, still represents one of the most used marketing tactics for retailers, but due to the lack of knowledge and experience, in most cases the results are not according to the expectations. Trueship has just published a really great infographic with the actual state of Social Shopping, and the main remarks […]

Using Facebook Open Graph to increase eCommerce sales

wrote this on There are 3 comments

Our friends at  Agorapulse (a full tool to administrate your Facebook fanpage) told me about this success story in sales generation by using Facebook viralization strategies.  The results of the action are amazing, particularly if you bear in mind that the cost of the action was – wait for it – zilch. But let’s take […]

#infographic M-commerce, social media and ROPO (Research Online, Purchase Offline) lead retail trends

wrote this on There are no comments

Consumers are increasingly using cross-platform devices, especially smartphones, to enhace their in-store shopping experience. That’s the reason our friends of DigitasLBI have made a study about consumer shopping behaviour across twelve countries: Belgium, China, Denmark, France, Germany, Italy, the Netherlands, Singapore, Spain, Sweden, United-Kingdom and the USA.  Keydata   Smartphones are increasingly important during all stages of the […]

Polyvore, the Little-Known Social Network That Generates More Sales Than Twitter and Pinterest

wrote this on There are no comments

It’s funny how some companies strongly position themselves in the market while remaining practically unknown. This is the case of Polyvore, a social network that is quite akin to Pinterest (although it has a different approach) and generates more sales than Pinterest or Twitter. Polyvore’s approach is clear: it’s a social network focusing on the […]