The Importance of the Home Page or the Index for SEO in E-Commerce

We have talked about categories and content optimisation, but today we would like to help you to make your online store’s home page more “friendly”.

I always use the same example: if you have an attractive shop window, it’s more likely that your customers will buy. This applies both offline and online, and moreover, it will help you to position your e-commerce. But you will wonder, can both things be done? Yes. You only have to walk in your potential buyer’s shoes and change certain necessary aspects.


Include a dynamic part or slider

We know that you sell products, but ideally you should display a shop window that is as attractive as possible. The home page is the landing page par excellence, where your potential customer must feel attracted to your products and tempted to buy them. For this reason, a very interesting and functional solution is to include a slider to highlight discounts, deals, and stock clearances. It’s a crucial tool to increase your conversion rate.

Outstanding categories

It would be very useful if your e-commerce index included 3 or 4 outstanding categories, parent categories that guide a potential buyer’s purchase in a categorised way. Highlighting these categories will make your website more usable and user-friendly.

Descriptive text

I always recommend including a text explaining what you do or the products you sell in the home page to improve website usability and SEO. This achieves two goals: first, it helps SEO by inserting an optimised text in bold type, with keywords and interlines; and second, it solves users’ doubts regarding your products or business.


Outstanding products

If possible, you should also highlight bestselling products or stock clearances. This helps to guide the purchase towards certain products which, in certain campaigns such as Christmas or Summer, can make increasing conversion ratios very simple.

Social plugins

If you are communicating and creating a community on social networks, it would be a good idea if you integrated these buttons or plugins in your website home page. In this way, you are validating your website and giving it additional value as well as channelling traffic to social networks, which can be very useful at certain times to increase your brand image or user engagement.

Login as a way of life

I always say that the way of identifying users or logging them in should be very intuitive and highly visible: I recommend the right-hand sidebar or the top of the website, to the right, as the company logo should be on the left (as indicated by heat maps). If the user identifies him or herself, it will be easier for you to analyse his/her purchase path or path through the website if you track it via Google Analytics or our API.

Don’t forget about the footer

In any online store, the footer is an element that is often overlooked, for you should pay attention to it and fill it will contents that convey reliability and help purchases, and thus increase conversion rates. To do so, include contents such as texts describing your delivery periods, legal notice, conditions for use, payment methods, etc. Make use of these pages also to include keywords and bold type to help SEO.

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