Today we publish an interesting infographic that shows what people are really buying online. This infographic shows pretty interesting data such as:
- Drugs & health aids, is the most important retail category, and is under-represented in ecommerce (only 8,8% of the total sales are made online)
- People are buying more clothes online that offline ($13.6B vs $7.0B)
- There are several sectors where ecommerce dominates offline sales: books, electronics, food, beer & wine, furnitire, music & videos, etc.