[Guest post by Lalit Sharma]
SEO will always be SEO regardless of where you are doing it. It does not matter whether it is on a search engine like Google or on a products search engine like Amazon.
The principles that govern SEO are always going to be the same. The only difference, and it is a serious difference, is the fact that you are dealing with different items here. On Google, you are dealing with a whole website but on Amazon, you are dealing with a single product.
Getting that product to rank highly on Amazon is not going to be a simple job at all.
How to get started
So, you have excellent products to sell and you have put them up on Amazon. They really are good products- premium quality and affordable prices. However, for some reason they are just not selling as fast as you would want them to. Many people go into online trading with the assumption that things happen suddenly. This is not the case at all. If you would like to be successful online patience is of key importance. Since Rome was not built in one day, you cannot expect to build your online empire in a few days or hours as some people tend to think.
The first thing that you need to do is settle down and create a marketing plan for your products. The fact that you are placing the product on Amazon is good enough for SEO rather it is a really wise decision. This is because Amazon is already ranking highly on the search engines- Google, Bing and their relatives. It is important to make sure that you have the goals and procedures locked down before you get started.
Where will you start? First of all, you should ensure that your products’ photographs are the best of them all. It is uncommon to find low quality photos on Amazon. Once the photos are in place then you can proceed to the next step that is SEO.
You want to draw people to check out your product online, right? The title should be catchy then. However, many people limit their focus to the customers online but that is really wrong practice. The search engines should also be drawn to your product and the title will be one of the things that will be assessed for this purpose.
Just like with any other type of optimization for the worldwide web, keywords must be present. It is on the product detail page that you will be able to add a title plus several subtitles. This is a great opportunity for you to include the keywords. Nonetheless, you should try as much as possible not to use the keywords at the beginning of the titles and ensure that they do not come off as if they were forced into the title. The more specific you are in the titles then the better the results will be.
Product description and meta description
The description is one place that many people mess up immensely. You should try as much as possible to ensure that your product’s description is as solid as can be. This is not only because the costumers will want to find out more concerning your product but also because Amazon uses these descriptions to determine what that product is all about. Simply put, you will have to use the keywords in this section- there is no two way about it.
The other search engines like Bing and Google are also going to be checking the product description as they crawl Amazon. This means that you will have shot two birds (actually three in this case Amazon, Google and Bing) with one stone if you take time to do a good description. Someone can find your Amazon product by searching on Google.
Customer reviews are being treated with such importance nowadays. They are a seriously hot topic all over the internet. There are actually some sites that have been designed solely for the purpose of product reviewing. This just goes to show how important they are. They are the most trusted by the consumers and therefore Amazon likes to have a product page that has a good number of reviews. In order to promote the positive reviews on your Amazon product page, you can request your loyal customers to leave the review on Amazon instead of doing so on your site.
You can add a button to your website that makes it possible for the customers to leave reviews on Amazon. The other alternative is to prompt the buyers to leave a review by sending an email with a link after making the purchases.
Posting fake reviews is not allowed and you should not pay people to leave you reviews. This is against Amazon’s policies and it is possible that your listing could be banned from the site. The aforementioned, however, are tactics that are approved for getting reviews on the site.
Use different content
This is just an additional tip but a very important one. You should try as much as possible to avoid duplicating content. When you have content promoting your Amazon product and it is similar to the one promoting your ecommerce site then you are going to have issues with SEO. Create unique content for both the Amazon product promotion and the on-site product promotion.
Make use of off-page SEO, it works for Amazon products just like it works for your on-site marketing. Share the good news about your product being available on Amazon through social media, blogs and even the innumerable forums that are available online. It will help to get work out there about your product.
SEO is not exactly rocket science but then it can be a bit difficult if you do not know how to go about it. Optimization for Amazon products is slightly different from that of on-site marketing but then it is also very simple. By implementing the aforementioned strategies, you will be on your way to great success on Amazon. Nevertheless, you should keep in mind that patience is of great importance.