[Guest post by Tushar Vijay]
By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact changed the way people shop. 30% of all the shopping in the USA happens via a mobile app today. Well, as retailers ride into the most profiting season of 2016, here are some ways to make their mobile apps perform better.
1. Designing for multiple devices
By this time, you already know about responsive designing. Well, it is most relevant when we are talking about retail marketing. Today, there’s a new term that has been changing the way we develop and design our websites. “Fluid responsiveness” ensures that an app doesn’t just perform well in the range of a single OS but also adjusts seamlessly to other screens. Aesthetics in the retail business matter a lot and fluidity ensure that the graphics, text, and typography are self-adjustable. Today, when phone manufacturers are coming up with technologies like retina display and luxe, the apps should also qualify equally.
2. Intuitive filters, sorting and categories
3. The design and content of the product page
The product page is perhaps the most important part of an ecommerce website/app. It does not only contain the products that people are going to search for but also offers specific information on brand, pricing, features, product application, functional utility, associated support and upselling discounts. Consequently, you will need to start with a high-resolution image of your product, followed by high-quality content. It will also be the job of the designer to make the navigation as intuitive and easy as possible to effectively serve the purpose.
The product page will decide whether the potential buyer will move forward with the product or switch to a different seller.
4. The success to check-outs
One of the most talked about term here is a two-tap checkout feature. The two-tap process involves gathering customer information before taking the customer to the final payment gateway. Some marketers and sellers believe that in lieu of collecting information, they can lose customers. After all, no one has the time to fill up a lengthy form. However, this wouldn’t be a problem when you are using a retail app for the store. Apps like Amazon, Paytm or eBay already have the client information for registered users using their app. Thus, for mobile apps, this two-tap rule promotes the checkout process pretty well.
5. Payment Gateway Integration
Today, credit card payment and online banking are always a preferred way of paying money than paying cash in brick and mortar stores. This has really been able to promote the growth of online ecommerce sites and retail apps. Even a small-midsized business can easily opt for payment gateway integration for its products and services. Alternatively, you can also opt for a redirection to banking websites to complete the payment process.
This will also be the step where you need to worry about the security of the process. Customers are highly apprehensive of sites that don’t offer proper certifications and don’t address to security issues. Well, there are several ways to resolve this. SSL certificates, secured browsers and proper reviews, combined with a high reputation for the app/brand should guide towards success.
Mobile app retailing has grown leaps and bounds in the past couple of years. However, the stringent competition also ensures that only the best of apps get noticed. With 125 million people owning a smartphone in the USA alone and 62% of the demographics using mobile apps for purchasing, the opportunities are monumental. It would also be interesting to know that 80% of shoppers will check on their smartphones even when they are inside a real store. It would be to check product reviews, compare online pricing or search for alternative store locations.
If you are planning to come up with a retail app or an ecommerce store, it would be highly recommended to seek a highly experienced, creative and skilled app designer and developer – which is a must to take your online commerce idea to a recognizable and incisive shape.