We have already discussed different eCommerce models on the basis of relationships with customers, as well as the importance of the degree of customer recurrence. Ultimately, the 3 models discussed are also closely related to the maturity of the online store, where the first steps typically focus on user capture, the second stage focuses more […]
A lot of people consider recommender engines as a tool to achieve cross-selling and up-selling strategies in ecommerce. However, these services can be more powerful and provide other functionalities that complement and enhance the final utility. There are four key elements to consider in every good recommender engine: data, algorithms, design and metrics. Data represents different properties and characteristics of […]
HubSpot has recently published an interesting free ebook on LinkedIn can help us in Lead Generation. This ebook explores some aspects we can use to improve our presence in the social network, making it a valuable resource for many business. Particularly, there is a section on the ebook focused on different ways to generate leads […]
Considering how important has Android become to Google, the fact that Google has launched an app only for iPad shows a clear sign of the importance that the iPad currently has in the tablets market. And it also means that this application presents a great value for Google. It seems that Google Catalogs is a […]
Today we have found a very interesting infographic (“The Science of Social Timing”) about suitable timing in e-mail marketing. The moment we choose to send our email campaigns has a huge impact on the response we obtain, so data presented within this infographic may be very useful for our business.