The ROI of Customer Loyalty in eCommerce

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We have already discussed different eCommerce models on the basis of relationships with customers, as well as the importance of the degree of customer recurrence. Ultimately, the 3 models discussed are also closely related to the maturity of the online store, where the first steps typically focus on user capture, the second stage focuses more […]

Recommender engines: 4 Key elements for eCommerce

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A lot of people consider recommender engines as a tool to achieve cross-selling and up-selling strategies in ecommerce. However, these services can be more powerful and provide other functionalities that complement and enhance the final utility. There are four key elements to consider in every good recommender engine: data, algorithms, design and metrics. Data represents different properties and characteristics of […]

6 Ways LinkedIn can Help in Lead Generation

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HubSpot has recently published an interesting free ebook on LinkedIn can help us in Lead Generation. This ebook explores some aspects we can use to improve our presence in the social network, making it a valuable resource for many business. Particularly, there is a section on the ebook focused on different ways to generate leads […]