A few days ago, we published guidelines to define the product recommendation strategy in online stores. In another article, we also talked about how to design the perfect product page for an online store. In this post, we would like to bring both worlds together, providing the key points to choose a recommendation strategy for the product […]
Market segmentation is a concept that anyone who works in marketing should be clear about. However, when we examine how online stores work, it seems that the concept of segmentation has not been absorbed when it comes to carry out marketing actions, either via email or in other channels. To realise this, just subscribe to the newsletter for any online […]
Desk.com has just released an infographic about how to provide customer service for Ecommerce, including some interesting statistics about this topic: 90% of customers expect to receive a consistent experience over multiple customer contact channels 78% of customers believe that social media will be the next tier of customer service 46% of online customers expect brands […]
Big Data has been and continues to be one of the hot keywords in technological business. But what sets Big Data apart from other buzzwords? Basically, the real need which already exists in the market and in particular the need which we are starting to glimpse in the near future. Big Data basically means processing […]
This infographic shows how 5 well-known companies (Amazon, Netflix, OkCupid, Pandora and Twitter), are using personalized recommendations in order to achieve their business goals, whether they are directly relate to incomes (product recommendations), or they are focused in order to improve any other critical aspect of their business (users’ connections in Twitter).
Juniper Research has just published its last report about the mobile coupons market, which represents the intersection of two very popular markets among consumers: discount coupons and mobile phones. The actual mobile coupon market is about $5.4 billion, and according to Juniper Research, it will increase to $43 billion by 2016, which means an eightfold […]