There is not so much talk about Social Commerce as one year ago, most likely because Social Commerce has not met expectations as a direct sale channel. But we should continue to examine other possibilities of Social Commerce, mainly because of the possibilities that social channels provide for branding, customer communications, social recommendations, and other […]
Many eCommerce stores seem to neglect the packaging of their products and deliveries, to a large extent because their main concerns lie in other areas (customer capture, social media, etc.) There is also a certain lack of innovation in logistical aspects, which we believe to be commoditized, but where there is plenty of potential for […]
If you are the manager of an online store, you should always pay attention to your conversion funnel, examining how users move through this funnel. In this way, you will be able to identify obstacles and barriers in the shopping process that have an impact on conversion. Generally speaking, the conversion funnel has 3 main […]
Last week we published an article in Hubspot regarding email marketing personalization. In this article, we explain why personalization is critical for eCommerce websites, how personalize email newsletters and transactional emails, and the main benefits you can expect from that strategies. Hope you enjoy the article.
In a previous post we examined in more depth the kinds of behavior that are interesting to segment users. Thanks to segmentation based on user behavior, we are able to establish groups of users with similar interests, something that cannot be achieved by means of segmentation based on demographic data, which falls into the trap […]
3 years ago, Josh Kopelman, Managing Director of First Round Capital, said, as a conclusion to a panel on the state of eCommerce, that there was very little innovation in the industry and disruptive approaches were needed. The basis for these conclusions was that, when reviewing the Alexa top eCommerce websites (in the Shopping category), […]
Today we publish a nice infographic made by Volusion about how to optimize your “Add to Shopping Cart” button. It’s interesting to see how a small element can have a great impact in your online sales, and that every detail matters. According to this infographic, the anatomy of a perfect “add to cart” button is: […]
In recent weeks we have talked in depth about Vanity Metrics – those metrics which are usually (and unfortunately) used as KPIs for business but are not an adequate reflection of it. In many cases, you end up with a business that doesn’t work properly even though it seems that its KPIs are fantastic. The […]
Pinterest is one of the most interesting tools for online merchants. As Pinterest grows and focus on Social Commerce capabilities, it makes clear that Pinterest is becoming a Social Commerce game changer.
Mobile is changing everything, and a lot of eCommerce websites are adapting their online stores to mobile devices, most of them using responsive design. But even when Mobile is an important part of the eCommerce strategy, the marketing teams are still focusing in desktop devices. That’s a great mistake, specially when talking about email marketing […]