eCommerce CMS: What Is A CMS?

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A CMS (Content Management System) is a software system to publish, edit, and change contents, as well as to modify the visual look of contents. In the case of eCommerce, the main source of contents that feeds the management system are the products for sale. In addition, you should consider some additional functionalities due to […]

Main Big Data Technologies: NoSQL

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When considering the technologies required to approach the problem of Big Data, it’s only natural to consider the database management system first. Most of the most widely used databases are already optimized to store and handle large data volumes. For some years now, systems based on the relational model have been successfully used both in […]

Big Data Opportunities #Infographic

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Elexio has published an infographic about how Big Data is generating bigger opportunities in several sectors. In eCommerce and retail, Big Data opens opportunities to analyze customer behavior data and personalize the user experience in order to increase conversions and sales. Big Data also opens up the opportunity to analyze offline and online user’s activity […]

4 tips for your email marketing

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Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send news […]

EU Cookie Law: The Definitive Guide

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Europe is different, that’s quite sure, and from May 2011, Europe will be even more different than US and other regions, due to the new Cookie Law that will make illegal most european websites. Silktide just published a very good ebook analyzing the new European Cookie Law and its impact in the European web ecosystem. A must […]

Recommender engines: 4 Key elements for eCommerce

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A lot of people consider recommender engines as a tool to achieve cross-selling and up-selling strategies in ecommerce. However, these services can be more powerful and provide other functionalities that complement and enhance the final utility. There are four key elements to consider in every good recommender engine: data, algorithms, design and metrics. Data represents different properties and characteristics of […]

Dashboard tools: Manage all your data in one single place

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In previous posts we talked about what is a Dashboard and how it should be properly performed. The importance of the decision makers of the companies having at their reach all the information concerning the company activities. In addition to that, this information exposed in the most synthesized, richest in information and most proper visual way. We […]

The Real Usefulness of Big Data in eCommerce

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Everything that falls under the umbrella of Big Data has many applications. Most of the time, Big Data is associated with social networks, where the wealth of user interaction generates vast amounts of information which can be processed for various purposes. However, eCommerce applications can also be very useful, as long as you have the […]

eCommerce: the Perfect Home Page

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Following the purchase stage structure (attention, capture, and decision making) described in previous posts analysing the product page – the category page, the shopping cart page, and the checkout page – in this post I will take a look at the home page, which plays a key role in the attention and capture stages, while […]

Big Data: Needs and Applications

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The first main requirement of Big Data is data storage. When you reach this size, it’s hard to design a monolithic architecture that can house all the information. Distributed solutions which allow unified access to information sources are thus required.  In many Internet applications, these data must also be quickly stored and processed to offer analytics in real time. The […]