[Guest post by Mary Ade] That email marketing works is not contestable. You just may want to take your performance a notch higher and that is where this article comes in. It discusses data-backed strategies for getting more value from your email campaigns. Read for more. 1.- 53% of emails are opened on mobile. You’re better […]
[Guest post by Daria Samokish] Taking a part at last conference team-members of Competera received a fine question: “What will eventually happen with online retail business in late 2016 – early 2017 as a result of active IM bots development?”. Let us sort out this issue. The artificial intelligence representatives are treated like assistants in daily […]
Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in […]
Many shopping carts are abandoned, and this is a shame and makes you lose money if you have an online store. This usually happens because customers start to compare prices and suddenly they change their minds. This reason may have more or less weight depending on the product: it is also frequent for customers to […]
In previous posts on Behavioral Targeting we described in a practical and conceptual way how Behavioral Targeting has become an eCommerce must. Not only does it provide intelligence for online stores or marketplaces, it also understands buyers and creates a unique shopping experience. The point of Behavioral Targeting is not only that it makes it […]
We continue with our series of posts about marketing techniques for eCommerce. Today we will be looking at dashboards. A suitable dashboard should bring together the information that enables the people to whom it is aimed to quickly reach conclusions about trends in the company data. To do so, analysts must have a precise idea […]
Last week we published an article in Hubspot regarding email marketing personalization. In this article, we explain why personalization is critical for eCommerce websites, how personalize email newsletters and transactional emails, and the main benefits you can expect from that strategies. Hope you enjoy the article.
In a previous post we examined in more depth the kinds of behavior that are interesting to segment users. Thanks to segmentation based on user behavior, we are able to establish groups of users with similar interests, something that cannot be achieved by means of segmentation based on demographic data, which falls into the trap […]
Pinterest is one of the most interesting tools for online merchants. As Pinterest grows and focus on Social Commerce capabilities, it makes clear that Pinterest is becoming a Social Commerce game changer.
Monetate has published an infographic about how product recommendations help online retailers to increase their sales. Some highlights from this infographic: 100% of the top 10 retailers use product recommendations 70% of Amazon’s homepage is devoted to product recommendations 25% of a merchandising team’s time is spent deploying and delivering product recommendations On average, between […]