To set the context…
In SEO terms, keyword stuffing is using too many keywords, entering them in an artificial way that doesn‘t add value for users. This is something that Matt Cutts at Google hates, so let’s see how we can avoid it so that it doesn’t have an impact on your online store’s SEO.
How you should write contents in your online store
When writing product info contents in an online store, you should write enough words to clearly describe what you want to sell and extol the qualities of your product.
Then you can set a keyword that will be the search term that you will position in search engines (we’ll focus on Google here).
This keyword should be repeated throughout your content, but in a logical, consistent way, not just any way, both in the text and in the ALT labels for images as well as in the name of the images used. So far, nothing new, right? But things get trickier when you have almost identical or similar subcategories in your store’s category tree. In that case, you should establish a logical order among your products, and even restructure the tree if necessary.
How to measure the density of keywords so you don’t overdo it
FYI: Google uses algorithms to determine the number of times that the keyword appears in a text. That is to say, Google knows what percentage of the text corresponds to the keyword. Your limit should be common sense.
One trick is trying to use synonyms of your keyword, so that the reader won’t leave because there are too many repetitions – otherwise you’ll be guilty of keyword stuffing. Here are three very useful tools to measure keyword density :
Matt Cutts, the friend of children and SEO
As you can read in his blog, Matt Cutts is the head of the Google WebSpam team. Which is quite something: he decides what is spam and what isn’t. So if you have an online store and want to have good positioning, you must follow certain rules that Matt and his people change very often.
When I started to work seriously in SEO, Matt Cutts published a video in which he said that keyword stuffing was one of the things that he wanted to remove that year, penalizing websites that incurred in it. Here it is, so you can take a look:
If you don’t want to damage your online store’s SEO, avoid keyword stuffing.
How to use your online store’s SEO module
I don’t know which framework or platform you use, so I will focus on Prestahop and Magento. The fact is that you shouldn’t include lots of keywords for every page and product (as I did done in some projects in the past). Try to make a list and don’t repeat the SEO Title. If you have an extensive catalogue, this will be harder than you think.For Prestashop, I like SEO Booster, which is simple and shows you the rich snippet.
For Magento, I like the SEO Suite Ultimate extension a lot. It’s quite expensive but works great.