Intelligent eMail Marketing that Drives Conversions #infographic

EMail Marketing continues to be one of the most important channels for every marketer, so if you use more intelligent and adaptive strategies in your email marketing campaigns, you’d be able to increase your conversion rates. This infographic shows us some interesting data about more intelligent email marketing campaigns:

  • eMail Marketing expense is expected to reach 2.5$ billion by 2016
  • The number of emails sent from retailers increased 18% from 2011 to 2012
  • Well segmented email campaigns produce 30% more apertures than non segmented campaigns
  • Segmented email campaigns show up 50% CTR increase

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