Magento – A Boon For Ecommerce Developers

[Guest post by Christopher Meloni from Dealslands UK]

A website is company’s image. So, it’s important to build it perfect. A website can only be considered to be perfect when its design and development matches well with the products and services offered by the site. This may lead to lure the target customers into the site and carry out transaction.

As a result, it is important to give enough consideration to the building and development of the website. Moreover, since the rivalry of ecommerce sites is huge, it is also very necessary to hire experts that can help in building an exceptional and unique site. That means it is best to hire a Magento ecommerce web developer. This company not only helped me in website building needs, but even provided services for online marketing.

In this era of high competition, it is important to develop unique sites, so that the site can stand out from the rest, and easily attract customers. The ecommerce site should have unique features, so that customers are easily attracted to the site. However, the design of the site is the most important factor that would appeal the customers and bring them to the site. Thus, one should always hire Magento ecommerce developer who can meet all the needs.

Let’s explore how ecommerce stands out from the rest and the reasons for its popularity:

Magento Known for E-commerce

Magento started its existence as a platform determined for e-commerce unlike WordPress, Joomla, or WordPress which are first and foremost content management platforms which also offer the option of e-commerce plugins.

Some of Magento’s important e-commerce features are:

  • User Dashboards
  • Customer Segmentation
  • Inventory Management
  • Advanced shipping and supplier management
  • Allows bundling of products
  • Built-in cross sell and upsell capabilities
  • CMS option
  • Newsletters

Don’t Pay For Adding Features and Products

Mostly everyone is frustrated with the incremental cost that comes with every little feature added to site. Even there are limits on the number of products, product lines that can be uploaded and displayed. With Magento the issue is now a non issue. Expand and grow as much as you like, and Magento will grow with you at no additional expense.

Third Party Apps Becomes Simple

Other ecommerce platforms make it difficult to integrate a third party app as it is entirely in control of the service provider. You can only integrate the apps that they allow you to and often there is a substantial price tag attached to the process. Unfortunately Magento’s extensible API enables you to connect to different app or plugin of your choice extremely easy. So now you can add any plugin in no time.


Everyone wants to load their site in under 2 seconds. With such pressure on performance, you would want a platform that loads fast, allows caching of pages easily. Magento provides you everything you need, it allows to cache your pages easily, retrieve data from gigantic databases in milliseconds, process queries quickly and load pages fast.

Built For SEO

You all aware with the importance of SEO friendly sites, and how trouble some it is to build every page SEO friendly. Magento makes the process easy by giving you SEO optimized URLs, meta tags, descriptions, URL rewrites, site maps, navigation and category structures and more; all these feature are built right in.

Optimize A Mobile Friendly Site

In this mobile world, it’s highly important to have mobile optimized site. Magento makes it easy by using the HTML5 capabilities of Magento. Magento gives your mobile site audio visual and drag and drop capabilities, gesture based controls as well as image scaling for varying screen sizes.

Control Multiple Websites With Magento

Other ecommerce platforms allow you to have only one store on one system, but with Magento you can now run multiple sites on one backend system. Every site can have different designs and layouts for their own stores along with different domains. You can have access to all domains simultaneously through a single unified admin panel using Magento. Its kind a blessing for all ecommerce developers, right?

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  1. Great article, Christopher! I really agree that Magento gives us the possibility to use its plugins in the simplest way. It seems like they have an answer for anything! I was looking for a plugin for personalized communication – something simple for my online fashion store. A friend recommended me Retargeting plugin. Did you hear about it?

  2. Hello Christopher,

    This is a great blog and I thoroughly enjoyed it. Even I do
    agree with you that custom Magento development has come up as an acclaimed web development
    solution that is empowering many online businesses. The much needed
    exclusivity, functionality and visibility of an online business is best
    rendered and effectively achieved by Magento.

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