In this infographic made by Mu Sigma, we can check how offline and online retailers can benefit from Omni-Channel strategies in order to improve the overall customer experience. Some of the highlights:
- Users prefer online stores due to a wider range of products, convenience to shop on the go, discounts and offers, flexibility of payments, etc.
- Users prefer offline stores because they can touch and feel the products, the accuracy and suitability of the product can be verified, immediate availability, etc.
- There are several omni-channel tactics that can help offline retailers: order tracking ant check-in / pick-up to enable cross-sell, push notifications with customized offerings, omni-channel marketing for a 360º customer experience, etc.