How Much is Cart Abandonment Costing your eCommerce?

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Quicksprout has published an interesting infographic about cart abandonment in eCommerce websites, focusing on how cart abandonment is affecting eCommerce businesses. On average, 68% of shopping carts are abandoned, which means that during 2014, users will abandon shopping carts with a total value of 3.17 trillion dollars. Some other interesting data from the infographic: Most […]

Shopping Cart Page Recommendation Strategy

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We are getting to the end of this series of posts on product recommendation strategies for online stores. Today we will focus on one of the most critical pages: the shopping cart page. This page should achieve a balance between conversion (avoiding getting it wrong and users leaving without having purchased anything) and increasing the […]

55% users abandon carts due to shipping costs #infographic

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Shoppers abandon carts, that’s a fact that every ecommerce manager should know and manage, because abandoned carts can represent more than 90% of total generated carts in an online store. There exist several causes for shopping cart abandonment, but in this infographic we can check that 55% customers abandon their carts due to shipping costs, […]

Why Are Shopping Carts Abandoned in Online Stores?

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We already said several times that most online stores focus most of their efforts and budget in traffic capture. It seems to be generally accepted that if a website’s conversion rate is 2%, increasing traffic is the best thing to increase revenues .However, sales can also be increased by improving conversion rates, and one of the best strategies […]