eCommerce: the Perfect Product Page

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The product page is one of the most important pages for any online store, as this is the page where users make the purchase decision. Thus, you should analyze your product page and optimize it as much as possible to increase sale volume and satisfy users, as a well-conceived and well-designed product page will make […]

Shopping Cart Page Recommendation Strategy

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We are getting to the end of this series of posts on product recommendation strategies for online stores. Today we will focus on one of the most critical pages: the shopping cart page. This page should achieve a balance between conversion (avoiding getting it wrong and users leaving without having purchased anything) and increasing the […]

eCommerce: the Perfect Home Page

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Following the purchase stage structure (attention, capture, and decision making) described in previous posts analysing the product page – the category page, the shopping cart page, and the checkout page – in this post I will take a look at the home page, which plays a key role in the attention and capture stages, while […]

E-Commerce: the Perfect Category Page

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One of the most important pages in any e-commerce, particularly in those with a large catalogue, is the page that displays product lists. These lists usually show products that are related to each other, and the most immediate way of grouping products is by category. In a previous post on the product page we already talked […]

E-Commerce: the Perfect Shopping Cart Page

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In previous posts, we talked about the product page and the category page. This time we will talk about the shopping cart page, which plays a key role turning visits into sales in any e-commerce store. When we analysed product and category pages, we distinguished between the attention, capture, and decision stages which e-commerce users go thought. However, this approach […]

eCommerce: the Perfect Checkout Page

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Unlike the product page, the category page, and the shopping cart page, in the case of the checkout page one cannot talk only about a specific page, but about the entire checkout process. In addition, the attention, capture, and decision-making criteria do not apply to identify the key elements for the page. Once they are in the checkout page, your […]