#infographic about eCommerce and Search Engine Marketing in China

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Our friends of Search Laboratory has been working on an interesting infographic about ecommerce and SEM for Chinese target. As we have lately Behavioral Targeting close to the surface, we want to stand out the following facts: Predominately heavy buyers with specified age of 30. Online shopping point or bulk is determined by areas with high […]

Keyword research: where is my niche?

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If you are not familiar with niches, you should be. But we aren’t talking about roles within an ecosystem, but rather about marketing. It’s impossible (yes, impossible) to reach all the consumers in a market or industry. Unless you are Amazon or a player of that size, of course. But what normal people do is […]

Speed Up Your eCommerce Store: WPO tricks for Prestashop

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Not long ago, I read in ecommerce-news that “almost half of users would leave a purchase if the online store loads slowly”. We have all experienced this: losing our patience and leaving the home page, the product sheet, the purchase process… We pay almost €60 every month for a broadband connection. Why wait? Lost seconds […]

Load Speed, a Must for Your Online Store

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The load time of your eCommerce store can make all the difference between closing a sale or not. Here some very relevant data: According to experts, one out of every four people will leave a website or online store that takes more than four seconds to load. In cellphones, 50% of users will leave a website […]

The Search Engine Market in Russia

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SearchLaboratory has just published an interesting infographic about the Search Engine Market in Russia, where Google doesn’t dominate the market and Yandex is the market leader with a market quota over 87%. Russia is a really interesting market with more that 95 million total monthly users and 4.840 million searches per month.

SEO Tips for Prestashop Stores

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I would like to talk about SEO for eCommerce stores based on the Prestashop platform: both basic points and some more advanced stuff which requires changing the Presta code and installing modules. Let’s start by the beginning. 1- Define well the keywords you will be working with It’s very important to think from which side […]

On-Page Actions to Improve Your Online Store SEO

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Today we will be getting a bit technical: we will be describing some key factors which you should take into account if you want to improve the indexability of your online store by means of its SEO. You shouldn’t leave making your online store properly indexed to chance. Although it’s true that l robot.txt can […]

Magento Unleashed: Blueclaw’s new SEO module

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For the many who are looking for an enterprise eCommerce solution, it doesn’t get any better than Magento’s combination of an open source platform, comprehensive gallery of extensions and reputation for stability. On paper it can sound like the perfect solution, and it’s not surprising that it’s usually one of the first names to be […]